Land Rover in the desert

Enhancing the customer experience for a national automotive parts retailer

This family-run business of over 40 years was looking to expand on an already high mail-order customer base.

Client LR Parts

Services Web Design / Web Development / PPC

Web Design

We were able to carry out a complete rebuild and redesign of the LR Parts ecommerce store, enabling easier navigation for users, as well as implementing a mobile platform that could be used on tablets and handsets. The site now uses an Innovative, advanced vehicle part picking system, which customers can navigate with ease, either at home or on the go.

View website
lrparts.net
LR Parts category page

Extensive Catalogue

With over 180,000 products to add onto the new platform it proved to be something of a challenge, meaning we needed to build a custom script based on requirements from the client and the product data from the suppliers.

With Magento 2 able to handle more products LR Parts were able to offer their customers greater choice while we also ensured that each product had the right SKU, based on conditional logic, as well as the other recognised Magento fields.

LR Parts website on a mobile

Magento 2

We used the popular Magento 2 platform to build a new digital platform for LR Parts as it allows for better navigation and greater performance due to its touch screen functionality. In turn, the site has seen faster load times and better conversions which is vital for an online retailer.

The easy check-out process which Magento 2 offers is much smoother allowing customers to make their purchase with just a few simple steps while the modern tech stack makes the whole process faster, more secure and easier to upgrade going forward.

Straight away we knew that Webrevolve were the Digital Marketing agency for us. Not only were they able to build a bespoke website but their SEO team were able to completely transform our online presence, we’ve never been happier.

Paul Morris, LR Parts
SEO dashboard

SEO

An effective SEO campaign was put in place to achieve page one rankings on Google for highly converting keywords. This was achieved by targeting particular terms while also creating engaging and informative blogs about the many products offered by the client which can then be shared by their vast customer base. Noticeable results include;

  • Average Google Search Position of 2
  • Page one of Google for 30 target keywords
  • 21 top 5 positions for target keywords
  • An additional 21 No1 Positions for product specific keywords in Google
LR Parts PPC

Paid Search

While online retail was steady, a dated website and an absence of any SEO strategy meant that the business was failing to realise its potential. Our optimised PPC campaign has enabled the company to maximise their budget on an ongoing basis, and our SEO strategy that has seen primary keywords now appearing on page one of Google. Results include:

  • 631% increase in Overall Traffic
  • 850% Increase in Organic Traffic
  • 320% Increase in Revenue