After a 10-year partnership with Firefox, Google will no longer be the default search engine provider for the popular web browser.
Instead, Yahoo! – widely accepted as the web’s third most utilised search engine behind Google and Microsoft’s Bing – will develop a new “clean and modern” design that will fit the Firefox profile.
The news means that Firefox users will be directed to Yahoo!’s search engine results when utilising the search bar at the top of the browser.
Mozilla Firefox holds around an 18% user share in the web browser market and presents a major coup for Yahoo! Search – with chief executive Marisa Mayer labelling it the “most significant” partnership the company has made in the last five years.
Will this latest browser-search engine partnership prove a blow to Google’s online dominance?
Perhaps it’s unlikely with Google’s own browser – Chrome – becoming increasingly popular.