Working closely with DoubleTree Hilton, Liverpool, we designed and built a series of fully responsive websites to incorporate the full range of services they offer. Not only keen to show off the beauty of their stunning 19th century building the client also required fully functional, individual, websites which could be used to take bookings or request further information ; meaning it was vital that we married gorgeous design with easy-to-use navigation.
The breathtaking nature of this property meant that visuals were a crucial part of the project and our in-house photography team created a number of stunning images which captured the sheer splendour of this historic building which were then used on the website as well as a number of marketing and social media projects.
Through a well structured content marketing strategy we were able to drive traffic to the site and increase page rankings while increasing traffic and ultimately generating greater revenue. This was done through regular blogs which appeared on the site, covering everything from news and events to features on staff members, selected dishes and the history of this magnificent building.
The Corinthian Grand is a stunning wedding venue situated within the beautiful confines of the DoubleTree Hilton, Liverpool, boasting huge marble pillars, mosaic floors and stained glass windows; an ideal location for ceremonies of all sizes.
To promote the immediate goals of the business we created a small, short-term and localised PPC campaign with the aim of delivering leads to the websites online enquiry form. The campaign had an immediate impact, delivering highly impressive results over the course of just two weeks:
- An Increase in Click Through Rate of 6.20%
- An Increase in Conversion Rates by 11.82%
Key to the success of all aspects of the business has been an engaging and up-to-date social media presence and by combining engaging content with competitions and boosted posts we have seen a huge increase in likes, shares and impressions as well as a much greater reach; not only raising brand awareness but keeping followers informed of any developments, offers or promotions.
Through clearly defined and targeted email marketing campaigns we were able to keep subscribers fully informed about the latest offers and promotions as well as reaching out to potential customers with specially created mailshots. By doing this we were able to:
- Reach out to thousands of subscribers on the hotels mailing list
- Promote upcoming events and promotions
- Produce regular newsletters