Award-winning North West based solicitors Hillyer McKeown has recently launched a brand new arm of the business dedicated entirely to the residential conveyancing market thanks to a combination of low unemployment levels, a rise in house prices and a growing economy in the North West which has seen an increase in people buying and selling property.
As a result, Webrevolve were challenged with producing a dedicated website, covering all aspects of the house buying and selling process, from moving home to auction purchases, help to buy and remortgaging. The website is packed full of helpful guides and tips and showcases HM’s specialist residential conveyancing services.
Web Design
Client Payments
One of the biggest challenges when creating the new site for Hillyer McKeown was integrating a facility which allows clients to make payments quickly, easily and securely. We were able to do this by building an account system, integrated with Worldpay, which enables visitors to login in safely using a unique security code and make payments online.
We also created a virtual terminal for when a client visits the offices of Hillyer McKeown and wants to pay an invoice; ensuring transactions go through swiftly and securely with no need to create an account or login using sensitive personal details.
SEO
An effective SEO campaign was put into place to achieve page one rankings on Google for highly converting keywords. This was achieved through targeting particular keywords while also creating engaging and informative blogs about the many products offered by the client. An optimised and targeted PPC campaign was also setup to run alongside the SEO work, allowing the company’s budget to be fully maximised and increasing sales and revenue as a result.
Paid Search
We used paid search (PPC) as part of the launch strategy for the Conveyancing arm of Hillyer McKeown Solicitors. The aim of the campaign was to support the launch and generate initial traffic and enquiries, with the aim of using the data to derive CRO opportunities for the site and enable a/b split testing in the site’s infancy.
Our PPC team began by getting to know the business through a series of client meetings, calls and data testing – enabling the identification of what we and the client wanted to achieve from the paid search campaign. With clearly-defined objectives in place, we built a strategy to deliver HMs campaign targets and KPIs, which included driving relevant and targeted traffic to its website and maximising clicks from its budget.
Our paid search strategy has produced some impressive opening results, including;
- 5.11% average conversion to enquiry rate with
- A high of 7.14% on the main campaign
- Click through rate High of5.5%
- An average click-through rate of 3.7%
