We were responsible for planning, designing and building a responsive website to cater for the high volume of traffic expected for such a large sports organisation - half of which we predicted would be from mobile devices.
Webrevolve set up a high spec server and optimised website in preparation for the launch day and handled 50,000 page views in the first 6 hours; without any speed or uptime issues as the club’s ecommerce functionality allowed fans to purchase club shirts, souvenirs and merchandise quickly and easily via the website.
Web Design
Fixtures & Results
For fans of any sporting organisation keeping up to date with everything that is going on at the club is a must, and the Salford Red Devils are no exception. So for that reason, we needed to build a mobile responsive platform which could be used as an online hub by all supporters.
With the ability to purchase match tickets, read match previews and reports and publish up-coming fixtures, the new digital presence is now something of a one-stop-shop for all fans of Salford Red Devils whether at home, in the office or on their way to the game.
Branding
The club badge is probably the most important part of any sports organisation and we were given the task of designing a new club crest which was to be used on to all the playing kit, sportswear and official merchandise not to mention around the club’s newly-built 12,000 capacity stadium.
The logo was also used at the official launch of The Salford Red Devils and featured heavily on large screen projections and even national TV broadcasts, which were also shown around the world via a number of global broadcasting networks.
Email Marketing
Working closely with the club our targeted Eshots were able to inform fans of upcoming fixtures and club events on a regular basis. Including:
- Latest Club News
- Competitions
- Giveaways
- Ticket News
- Kit Launches
Social Media
Keeping the Salford Red Devils social media pages regularly updated with posts and paid adverts allowed us to tap into the club’s passionate fanbase; informing them of all the latest goings on within the organisation while also promoting upcoming events and ticket sales in the form of:
- Regular Facebook Posts
- Informative Tweets
- Boosted Posts
- Competitions
Video Production
Video content has never been more popular, for both brands and consumers and is fast becoming the most effective way for sports brands to reach their fan base, engage with consumers and drive merchandise sales.
In order to mark the launch of the club’s new playing kit and training wear our video production team shot a specific short film not only showing off the club’s new kit but also emphasising the strong bond between supporters and the club which was shared thousands of times by supporters as well as being used at club events.
Alexa Skill
Using nothing but the sound of your voice Alexa allows you to search the Web while your smart phone stays in your pocket and its popularity means that voice search is more important than ever before. So for a top sporting organization utilising latest voice technology to help fans keep up-to-date with club news is vital.
Working closely with Salford Red Devils we were able to create their very own Alexa Skill and in the process become the first Super League side in the country to use the technology to inform fans of team news, fixtures, match reports and much more on a regular basis.
