Project meeting

Webrevolve create new branding and responsive website for Salford Red Devils

Webrevolve completed a successful launch of the Salford Red Devils website and club logo on Thursday as part of the Rugby League team’s re-brand.


Having received a specific brief from club chairman Marwan Koukash, the Webrevolve team put themselves to task on developing several new logo concepts for the soon-to-be re-branded Salford City Reds.

The new club logo – which incorporates a throwback to the team’s original nickname “The Red Devils” – was subsequently unveiled as part of the Salford Red Devils launch event. The logo will be utilised across all of the Super League’s side marketing and branding outlets – including being featured on the club kits.

“We worked to a tight deadline to plan, design and build the website to coincide with the ambitious launch plans for The Red Devils,” explained Webrevolve lead developer Mark Bowman.

Wepost_pic2brevolve also built a brand new website – in line with the club’s re-brand – which has been developed to be both mobile-friendly and responsive.

“There was no previous web analytic data but we predicted that the site would receive around 50% of mobile traffic from fans so we developed a responsive website with this in mind,” said Bowman.

“On the day of launch, the site received 47% mobile traffic so we weren’t far off the mark with that prediction.

“The site received over 50,000 page views in the first six hours – our website and server setup meant that the site had a quick loading time with no downtime even at serious surges of traffic.”

The website is built to enable the club to easily manage news items, player profiles and other club information.

Furthermore, a new eCommerce functionality is currently in development and will complement the existing CMS to provide club fans with an avenue to purchase official merchandise online.