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UKIP is driving more searchers to websites than any other political party

More people are searching online for UKIP than any other party in the run-up to the forthcoming general election.

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If Nigel Farage could turn web traffic into votes then he would probably be the next resident of 10 Downing Street come May the 8th.

In fact, the party is driving more than four times the amount of traffic to websites than any of the other contenders.

But whether this is general interest in UKIP or simply fascination is up for debate, but as any politician knows – any form of publicity is good publicity.

Since the New Year, searches for the party’s name have lead more people to click on websites than searches for any of the main three political parties with results spiking massively since the end of March.

UKIP driving highest search traffic chart Figures show online public interest in UKIP has surged

Nigel Farage himself  has also attracted more interest than any other party leader – significantly ahead of the Deputy Prime Minister and Prime Minister on searches, and ahead of Ed Miliband by almost a third.

And as all the polls suggest a hung parliament with smaller parties playing a bigger role than ever, Google’s search figures suggest that more people are coming to media websites after searching for the fringe parties than the more ‘mainstream’ options.

It hasn’t all made for good reading for UKIP voters however as data provided to the Guardian by Google Trends reveals the most common search terms in the UK in March were: “Are UKIP racist?” and “Why should I not vote for UKIP?”

And not all political searches are election-related with the most popular question about the Conservative party being: “why are the Conservative party called Tory?”

Here’s how the parties rank, when sorted by the number of Google searches for their party name, followed by “policies”:

1. UKIP policies

2. Green party policies

3. Labour policies

4. Conservative policies

5. BNP policies

6. SNP policies

7. DUP policies

8. Lib Dem policies

9. Sinn Féin policies

10. FUKP policies (Al Murray’s anti-UKIP protest party)

Some notable search terms from this general election campaign make for interesting reading and paint a fascinating picture of what voters are more interested in. They include;

  • Why are the Conservative party called Tory?
  • Who is the Conservative party?
  • Who is the leader of the Labour party?
  • Are UKIP racist?
  • Can people live in London and vote for the SNP?

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