Project meeting

Using Guest Blogging to build links? Stop now, say Google

Matt CuttsGoogle’s head of webspam Matt Cutts has issued a strong warning to SEOs that they should stop building links using guest blogging (or guest posts) in 2014.

Writing on his personal blog, Cutts highlighted that the link building tactic had become more “spammy” and the value of such links had deteriorated as SEOs seeked to automate the process – significantly lowering the quality of the practice.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop,” said Cutts.

“Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

While Cutts later added to his blog post conceding that there were still good quality opportunities available, in the main, SEOs have been asked to avoid the tactic as Google aim to clamp down on another method of manipulating page rank.

“Stick a fork in it: guest blogging is done; it’s just gotten too spammy,” he added.

“In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

There had been signs that Google could penalise guest blogging in the future and it had been predicted by several reliable sources that it was only a matter of time before the search giant made relevant amendments to their algorithm.