Project meeting

How best to manage your social media on the go

Being out of the office needn’t mean you have no control over your social media activity.

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As the holiday season gets into full-swing, many of us are faced with the dilemma of trying to stay on top of our social media activity, while still enjoying all the delights the British summertime has to offer.

But if you are lucky enough to find yourself far enough away that you can’t just pop into the office, it’s still possible to maintain your regular posts that your loyal followers have become used to.

And with the array of social media management software now available, it’s not just about staying up-to-date with basic posts, you can manage your account as you would normally despite being away from your desk.

So we decided to take a look at some of the tools on the market that make it possible to remain on top of our social media activity, even when we are in far-flung places.

Postcron

postcron

Postcron allows you to easily link your Facebook, Google+ and Twitter profiles to your account while easily scheduling your posts to one or all of your pages at the same time.

Yes, that’s correct. Just one click with Postcron will allow you to schedule your posts to all three social media platforms in one go.

Though essentially a free service, there are various levels of paid accounts which offer greater levels of control, such as adding multiple users.

Postcron has options for creating posts, displaying photos or sharing a link and you can even upload the images to albums on Facebook, while its Chrome extension makes it easy to share content from the Internet to your various social media accounts.

However. As yet, there is no mobile app for Postcron, so in order to use it you have to login via the desktop version, which isn’t ideal for when you are on the go.

The Good

  • Postcron allows you to schedule images which actually appear as images and not links
  • It has a clean, crisp design which makes it easy to use
  • You don’t need to pay to use Postcron

The Bad

  • There is currently no app which makes using Postcron  on mobile devices difficult.

Buffer

Buffer

Despite being something of a veteran when it comes to social media management systems, Buffer is still one of the best tools available.

Share and schedule posts on your favourite networks, whether it’s Facebook, Twitter, Google+ or LinkedIn all by simply installing an extension to your browser.

And for Chrome users, you can also share updates from your Facebook news feed directly, not to mention schedule posts, stagger social media content, while also being able to view those vital analytics figures.

The software is also good for using on-the-go as it has its own app that makes mobile use quick and easy.

Buffer does come at a cost however. Although there is a $10 a month option, this only allows limited posts. As for the small business plan, that starts at $50 per month for unlimited access.

The Good

  • Clean and simple to use
  • Completely cross platform
  • Easy to understand and analyse analytics when reporting on social media profile

The Bad

  • It’s expensive for businesses with prices starting form £50 a month

 

Hootsuite

Hootsuite

With HootSuite, you can bring all your accounts to one place and manage each of them from one simple login. Schedule your posts, track your mentions, and collaborate with other team members, all via the app.

The Hootsuite app means no more signing into different accounts and flitting between browsers in order to make sure you’re posting on the right account at the right time.

Not only does it bring all of your social media guises under one roof for faster and more efficient management, it also helps to streamline processes by allowing you to allocate projects and departments to particular team members.

But it’s not all good news. Users wanting to schedule images to their posts will be disappointed as pictures do not appear and are actually represented by a link which must be clicked on to see the image in its entirety.

The dashboard can also appear a little to confusing at times, which can mean that managing several accounts can become something of a chore.

The Good

  • You can monitor multiple streams in one place
  • The software is completely cross platform
  • Offers an Android and IOS app

The Bad

  • Images don’t appear on social media posts
  • Dashboard can appear confusing when accessing multiple accounts

So which Social Media Management Program do we recommend?

As the number of our clients who rely on us to manage their social media campaign has grown, we knew that we would need to use a social media management tool capable of dealing with all of their needs.

It was a tough decision, but after a lot of thinking and a little testing, we came to the conclusion that Postcron was the best option for us.

The only downfall of this smart piece of software is that there is currently no app to make using it on a mobile device easier. But we are confident this is an issue that will be addressed soon.