Liverpool top of the league for Google desktop and laptop searches (but Arsenal take the mobile title).
Despite a rather disappointing season on the pitch, Liverpool finally have something to celebrate as their website has been named the most visible when it comes to desktop and laptop Google searches for football clubs.
The study, conducted by Search Metrics, uses a Desktop SEO Visibility score that has been developed to measure how prominently and frequently web sites rank in Google UK search results.
Welcome reading for LFC fans, even if it is only the SEO League
The research found that Liverpool’s www.liverpoolfc.com web site achieved a score of 44,395 with Arsenal claiming the runners-up spot on 44,075.
Manchester United, who had something of a forgettable season, finished a disappointing third with a score of just 41,465, while champions Chelsea only just scraped a place in the top four thanks to a score of 23,909.
But the Merseysiders were prevented from doing the double as Arsenal snatched the title for mobile searches.
The “Gunners” narrowly topped the mobile search rankings with a separate Mobile SEO Visibility score being created to monitor those searching from phones and tablets.
In a repeat of the 1989 season Arsenal pip Liverpool to the title when it comes to mobile results
Mobile results could be something that all clubs start looking at closely following the news that Google has introduced an the algorithm designed to downgrade the mobile search rankings of web pages not deemed to be user-friendly on mobile devices.
How the research was carried out
Data was analysed on the search and social visibility of the top UK Premier League football club web sites during the week commencing 25 May 2015.
This included factors such; the number of times a domain appeared in the search engine results pages (SERPs) across the keyword set within desktop and mobile searches. Prominence within those SERPs, competitiveness of the keyword, and the SERP click-through-rates – taking into account details such as the probability of a result being clicked according to its position on the search engine results page.
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