A big part of working in online marketing is reading. The industry is constantly evolving so keeping up-to-date with what works, what doesn’t, what you should be doing and what you shouldn’t is pretty integral.
Of course, one of the biggest parts of the SEO process is link building. If your site has no links it normally means it isn’t very popular. If you’re not very popular then Google isn’t going to rank you above more in-demand websites.
Which brings us nicely on to the Link Building Book by Paddy Moogan.
This is a book (or an eBook to be precise) that lends itself to offering the complete guide to link building. As such, I thought it would be quite handy to take a look. Here’s what I made of it.
There’s a lot that’s good about Paddy Moogan’s book. First and foremost, I found it an enjoyable read. The structure of the content was laid out in an easy-to-use format and, if you want to skip to a certain section, there are clearly defined areas that you can navigate to.
Equally, Paddy’s writing style is relaxed, uncomplicated and flowing. There is no over-zealous technical jargon that bogs down the experience of reading the book. Everything is simplified and written in plain English – which always helps.
But what I took most from this book was the creative provocation I received when it came to considering my own client’s link building efforts. Paddy’s case studies and “thinking outside the box” (hate that cliché) mentality really helps to develop your own innovative ideas for link building.
Then there’s the vast array of resources and tools that this book showcases. The truth is, you’ll either need to make some extensive notes of all the link building resources in this book or keep going back to it as a point of reference. Either way, from that point of view, the book really excels – even if it is essentially just pointing you in the right direction.
The best part of the book (as you’d probably expect) is the section on link building techniques. Paddy runs through each technique in ample detail and gives you a rundown of the process in very straight forward steps.
The not so good
Before even reading the book, my first observation was the price. Yes, this is billed as the “Ultimate” Link Building guide, but at $37 (around £22) it’s also rather expensive for just 287 pages – especially when you consider many of the pages are made up of tutorial screenshots.
Perhaps my biggest gripe (if you can call it that) with Paddy’s book is the way it tries to cover all bases. In theory, it’s an excellent idea; cater for beginner, intermediate and advanced SEOs. However, in practice, the book ends up distorting what its audience really is. I mean, would an advanced SEO want to know about how to build a link or how best to use anchor text?
And then there’s the perspective of the link builder. There are sections for freelance link builders, in-house SEOs and even for outsourcing. While you could argue that’s the whole point of an ultimate guide, it does kind of make some sections not totally applicable to what you’re after.
Is the Ultimate Link Building Book worth buying? Even at a slightly pricey £22, if you’re an SEO – particularly a beginner – this is definitely something you should be reading.
The key thing about this book is that it really has multiple uses. One read will probably not be enough. You’ll be constantly referring back and forth to refresh your creative link building instincts. If you want to get an edge on your colleagues, or the SEO industry as a whole, this book will help you.