Like Facebook and Twitter, your Instagram feed will now show you what they THINK you want to see.
With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests.
“You may be surprised to learn that people miss on average 70 percent of their feeds,” the company said in a statement on their blog. “As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”
According to Instagram feeds will no longer be created based on the timing of posts, but on what people are liking and commenting on most, in a way similar to Facebook news feeds.
“If your favourite musician shares a video from last night’s concert,” they explain, “it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in,” the statement reads. “And when your best friend posts a photo of her new puppy, you won’t miss it.”
So what will this mean for Instagram users?
Well, in truth not a lot.
Anyone that already uses Facebook and Twitter will be well used to this process and will probably not notice any change.
But basically it’s likely you’ll just see more of your friends’ posts because you’ve liked and commented on their photos and, of course, more advertising catered toward your interests.
As for businesses, it’s another example of how important it is to plan and target your social media output.
If you’re sharing information that is truly relevant and engaging then any algorithm won’t hurt your chances of reaching the people you want it to.
Let’s face it, Algorithms are created to cut out the clutter, so this is just another reason to be clever with your content.