Google’s mobile ranking algorithm means making your site mobile-friendly is now more important than ever.
Google has announced that from April 21st their “mobile-friendly” labels, released in November 2014, will be used as ranking factors when it comes to smartphone searches.
Of course, making your site mobile-friendly is necessary for most sites, as well as being a good long-term investment.
But it appears Google will now be ranking sites based on their ability to work on mobile devices.
And if you don’t pass Google’s mobility test then you will be demoted in mobile searches, while your mobile friendly competitors will improve their positioning.
Google themselves have said “users will find it easier to get relevant, high quality search results that are optimized for their devices,” and claim to have given ample warning of the changes because they want sites to “prepare.”
So. You have been warned.
In the meantime you can use Google’s mobile usability reports or even try their mobile friendly testing tool to see how your site fares.
But if your results don’t make for pretty reading then it might be time to act and act fast.
Recent figures have shown that sales conversion rates on mobiles are far lower than for tablets and desktop computers.
So it seems there’s no better time to optimise your website and turn some of your mobile browsers into paying customers.