Image of mobile with Google search looking up analytics

Google to boost mobile-friendly algorithm

Be warned. If your website is still not compatible on mobile devices, you might be about to find out just how costly that can be.

Remember Google’s “Mobilageddon” that took place last year? Well if your website is mobile friendly then you probably don’t.

Google has announced that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015.

The search giants have said the update will, “Happen at the beginning of May to increases the effect of the [mobile-friendly] ranking signal.” But if you are already mobile-friendly, you do not have to worry, because, “you will not be impacted by this update.”

When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out.

This all sounds a bit like the slow Panda 4.2 rollout, but it is unclear if it will take weeks or months. Google just said it would “start rolling out” the update in the beginning of May.

2 Devices on a wooden table showing Spring Meadows website

A mobile friendly website that Webrevolve created for Springmeadow

The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon,” which was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines.

Think it’s time to address your mobile void before it’s too late? Then talk to Webrevolve today by calling 0845 163 1616