Have you noticed how this time of year gives us the perfect opportunity to look back?
You know the kind of thing. What we have seen develop. Analysing trends that have come out of nowhere.
But as well as being nostalgic the New Year also presents us with a chance to look forward. So as we move into 2019 here are a few advances in the world of digital and digital marketing that this time next year we might all be talking about.
Think of it as a heads-up or just a stick to beat us with in 2020 if we’re wrong – the choice is yours.
1. Expansion of Social Listening
Social listening involves crawling social media platforms to find all mentions of a brand or certain keywords. This includes mentions of industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites and can be a good barometer of public opinion and what people are talking about.
So assuming that people sharing their frustrations, ideas, and recommendations online won’t be stopping anytime soon, social listening usage will continue to grow, and expand to include new possibilities with a number of tools specifically aimed at Social Listening now widely available.