Phone tariff charges will be changing from next month, so is your website up to date?
From July 1st landline and mobile charges will become clearer for calls to numbers starting 084, 087, 09 and 118, while Freephone will become free from mobiles.
Not only will this mean that millions of telephone users across the UK will benefit from clearer call charges being introduced next month by Ofcom but it will also mean that businesses will have to update their websites.
People use these ‘service numbers’ every day for finding out information, contacting a business or helpline, or using competition, directory-enquiry, entertainment and voting services – totalling 250 minutes of calling time and around £900m between them.
But as of 1 July, charges for service numbers will be made up of an ‘access charge’ going to the phone company, plus a ‘service charge’ set by the company or organisation being called.
So consumers will be able to understand the exact cost of making the call by adding the access and service charges together and will also be able to compare the prices of different service providers more easily.
What callers currently see
At the moment callers are given information such as:
“Calls cost X per minute from a BT landline. Calls may vary from other landlines and calls from mobiles may cost considerably more.”
What callers will see
Under the new system, the cost of calls will be explained like this:
“Calls cost X per minute, plus your phone company’s access charge.”
Freephone will mean freephone
Also as part of UK Calling, from the start of next month Freephone numbers (beginning 0800 and 0808) will become free for consumers to call from mobile phones, just as they generally are from landlines.
Are you ready for the change?
In order to make it crystal clear to your customers just what they will be paying when they contact you, your website will need to reflect the price change.