Latest results might just remind clubs how important a social media presence is.
Arsenal may have their sights set on a first Premier League trophy in 12 years, but they have already taken the title for being the most tweeted about club so far this season according to The Mirror.
Gunners fans are among the most active of all Premier League supporters on social media, according to new figures released by Twitter; with five of the 10 most tweeted moments this season being Arsenal related.
The most tweeted incident being Arsenal forward and England international Danny Welbeck’s last minute winning goal against league leaders Leicester City last week – which was tweeted about an incredible 51,000 times per minute (TPM).
The second and third most tweeted moments were also Arsenal centric, with Sanchez’s goal against Manchester United generating 47,000 TPM and Ozil’s goal against them culminating in 41,000 TPM.
As for the most tweeted matches, Twitter also revealed that the Gunners came out on top here too with three of the top five most talked about matches on twitter being Arsenal fixtures.
In terms of total volume, the club’s 3-0 win over Manchester United was the most tweeted match of the season up to now with 1.73 million tweets and their 2-0 defeat to London rivals, Chelsea, was the second most tweeted match with 1.51 million tweets and the 1.4 million tweets generated from their recent 2-1 win over Leicester was third.
And with advertisers and clubs benefiting from a large and active social media user base, sporting organisations are becoming increasingly aware that they have to invest in their various media platforms in order to ensure the revenue streams continue to flow.
This was illustrated when Arsenal recently tied up deals with US-based fantasy sports platform, DraftKings, as well as a content partnership with one of China’s most popular football shows, Total Soccer.