Project meeting

Ad-free net experiment launched by Google

Sick of scrolling through adverts when you’re surfing the net? Well this could soon be a thing of the past with the introduction of ‘pay-as-you-visit’ websites.


Google is offering web users the option to pay to visit sites rather than see adverts.

Called ‘Contributor’, you’ll pay a monthly fee of up to $3 (£1.90) to access sites without having to endure adverts and pop-ups, as part of a service that Google describe as “an experiment in additional ways to fund the web”.

Instead of adverts, those who have paid their subscriptions and visit a participating site will see pixelated patterns and images.

So far only a handful of websites have been signed up to test the system, including ScienceDaily and Urban Dictionary, with sites such as WikiHow, Mashable and Imgur also expected to join the trial.

But if you’ve had enough of annoying adverts and can’t wait to joining up to the scheme, you may have to be a little patient.

Access to the service is currently by invitation only and interested websites can sign up to be on the waiting list.

Eventually it’s thought that successful ‘Contributor’ subscribers will be asked to log into the service via their Google account – which will trigger the ad-free version of sites. A portion of the money will then split between Google and the website.