We’re all using our phones more when it comes to web browsing, often preferring them over our PCs and laptops.
But if your Analytics data doesn’t show that people are visiting your site from their phone, it may be because they can’t find what they’re looking for.
So to combat this ever-so-common problem, we’ve compiled a list of 7 mobile mistakes you should always try and avoid when it comes to your website.
1. No Legibility
This occurs when visitors can’t buy from your shop, book a room at your hotel, or get the health information they need, and if they can’t read your website on their phone.
- Content needs to be legible and formatted well, properly spaced and with margins
- Consider contrast as phones are often used outside, in sunlight and rain, and users are stood up as well as sat down
- Ensure images and content work well on the phone
2. Wrong images & content
If you’re sending out emails as part of your marketing campaign then make sure that they work on a phone, and the website or page you’re driving traffic to works on a phone.
- Email – over 50% of emails opened on phones and tablets and probably won’t be read on a desktop
- Social – nearly half of all Facebook users only use their phone to access the service
- Your marketing campaign needs to work well on mobile phones for it to be effective
- If visitors can’t read it, or your site isn’t mobile friendly then visitors leave and won’t convert
- Remember that text and images designed for desktop devices often can’t be read on a phone
3. Poor functionality
Remember that mobile visitors expect the same functionality on their phone as on a desktop PC. You shouldn’t ‘dumb down’ functionality or reduce content simply because of the device being used.
- Ensure that mobile visitors can zoom, filter and compare products on your ecommerce site
- Keep forms as straightforward and simple as possible, and take advantage of mobile friendly inputs, such as showing the numerical keyboard for dates or numbers
- Make sure that your site doesn’t rely on proprietary technology such as Flash or Silverlight for core functionality otherwise mobile visitors won’t be able to use it