Halloween is now one of the biggest social events of the year besides Christmas so failing to make the most of it might just cause something of a fright for your business.
It’s a time of the year which presents a huge marketing opportunity for all companies, from small start-ups to large multinational firms, and if done properly can see significant engagement opportunities with clients and potential customers.
So don’t wait for your customers to come knocking at your door this Halloween, here are some scarily simple marketing tricks that are bound to go down a treat.
1. Give Your Customers a Treat
Trick or treat? Isn’t just for children, it’s something you can do with your customers too so why not treat them to some dead good discounts or offer a petrifying promotion? Create a sense of urgency by offering for a limited time only.
And if you’re feeling particularly devilish you could play a few tricks to tease your audience in the form of social media posts or advertising campaigns to get everyone talking which is a great way of raising awareness.
2. Dress Up Your Profile
Rather like a well-dressed shop front, a seasonally decorated website or social media profile can encourage your fans to get involved by liking and commenting on your gruesome get up. It also shows you are aware of your audience’s wider environments.
It needn’t be a whole redesign or an elaborate overhaul just something to let others know that you are aware of the seasonal festivities; let’s face it, you wouldn’t let Christmas pass you by without a mention – so Halloween shouldn’t be any different.