Project meeting

2012 the end of the world? Or the year the web gets mobile?

2012 has been the mecca for predictions for some time, given the ancient Mayan calendar predicts some strange cataclysmic or transformative events will occur on December 21, 2012 to be precise. And the fact that Lynx deodorants now have a ‘2012 Final Edition’ means life’s definitely over this year, so let’s pack up, douse ourselves in Lynx and hit the beach…

Failing this, if you’re slightly saner, and given the slightest possible chance bugger all will happen at the end of this year doom wise,  I reckon we move on to what we know –  2012 will be the year the mobile web takes off once and for all.

There is no doubt that the mobile web took off in 2011, partly due to the availability and cost of smart phones, however I see this as just the beginning.

With the popularity of smart phones rising again, expect to see more of an impact on of the web on your mobile. Ecommerce will finally take off on your phone as capabilities improve and companies seek to exploit the opportunities to market their products to a growing mobile audience.

With that, expect to see the rapid rise of SEO for mobile, making use of location based services such as geo tagging, expect to see more mobile web features spill out into the real world, leading to a new real-time, real-world marketing format for businesses – perhaps high-street browsing optimisation? Who knows right, it’s not in the Mayan calendar so it won’t happen yeah? We will see, but on the 22nd of December 2012 there maybe a few red faces trying to catch up with the mobile revolution…